House of Karma was built on one simple belief: Businesses deserve more than beautiful marketing. They deserve thoughtful strategy, authentic relationships, scalable systems, creative execution, and a partner genuinely invested in helping them grow.
Degree focused on Business & Marketing
Brand Strategy, Marketing, CRM, Automation
Marketing isn't simply about creating advertisements. Marketing is understanding people.
Ten years in finance and sales taught customer psychology, trust, and relationship building. As Director of Banking at Rocket Mortgage, I coached bankers into high performers. Those experiences shape every strategy we create today.
The path that led to building House of Karma.
Studied Business & Marketing at the University of Michigan.
Entered the fast-paced world of finance, learning the core mechanics of customer acquisition and trust.
Served as Director of Banking, mentoring and developing sales professionals into high performers.
Launched an art and decor brand, exploring the intersection of creativity, storytelling, and commerce.
Founded the agency to combine business strategy, finance principles, and creative execution.
Integrated comprehensive CRM and automation systems to offer complete business infrastructure.
Building scalable growth systems for businesses across the country.
Becoming an artist through Karma by Design strengthened my understanding of storytelling, emotion, composition, visual hierarchy, brand identity, and color psychology.
Creativity and business strategy are not opposing forces—they complement one another. Beautiful design captures attention, but strategic creative direction captures market share.
The name reflects a core belief: Doing right by clients. Building relationships before transactions. Creating meaningful work. Supporting communities. Helping businesses grow.
We don't just want to be an agency you hired once. We want to be the strategic partner that helped transform your business trajectory.
Marketing, AI, technology, consumer behavior, and digital platforms evolve constantly. Because of that, professional education is an ongoing commitment.
"Professional development is an ongoing investment. New certifications and specialized training are continuously pursued as technology and best practices evolve."
Real needs, not trends.
Goals before platforms.
Systems that outlast launch.
Why, not just what.
Built for future growth.
Not just another project.
Building a business is only part of the equation. Strengthening the community, fostering creativity, and connecting people are equally important.
Throughout his career, Mohamad Fardous has had the opportunity to speak with students, mentor aspiring professionals, and contribute to university programs focused on branding, entrepreneurship, marketing strategy, creative direction, customer psychology, business development, and professional growth. Many of these engagements were conducted virtually, allowing students from across the country to participate.
Participated as an industry judge during final student presentations, where graduating students presented branding, creative, and business concepts. Evaluated presentations, provided constructive feedback, shared industry perspectives, and mentored students transitioning into professional careers.
Participated as an industry judge during final student presentations, where graduating students presented branding, creative, and business concepts. Evaluated presentations, provided constructive feedback, shared industry perspectives, and mentored students transitioning into professional careers.
Mohamad believes education extends far beyond the classroom and that mentorship plays an important role in helping students develop confidence, critical thinking, communication skills, and practical business knowledge.
The transition from education to industry can be challenging, and whenever possible, he enjoys contributing practical insights drawn from real client experiences, business leadership, branding, finance, marketing, sales, and entrepreneurship.
Learning is a lifelong process, and both teaching and mentoring continue to shape his own perspective as much as those he has the opportunity to support.
Knowledge becomes more valuable when shared. Mohamad regularly mentors students, reviews portfolios, and advises fellow entrepreneurs and agency owners — believing that raising the standard of the industry benefits everyone.
"Success isn't measured by what you accomplish alone. It's measured by how many people you help grow along the way."
Available for select keynotes, workshops, university programs, and advisory engagements. Every session delivers practical, actionable insights — not generic motivation.
Whether it's a keynote, workshop, or strategy session — let's talk about your goals.
Every strategy, recommendation, and system we build is shaped by years of business experience, continuous education, creative thinking, and real-world problem solving. These articles reflect the ideas, philosophies, and lessons that continue to influence the way we help businesses build stronger brands, better customer experiences, and scalable growth systems.
Marketing only amplifies an existing business. Learn why sustainable growth begins with business strategy, clear positioning, and understanding your ideal customer.
Discover why purchasing decisions are emotional before they become logical, and how to intentionally design trust into every customer interaction.
Growth becomes difficult without repeatable systems. Learn how CRM platforms, workflow automations, and operational processes help businesses scale more efficiently.
Marketing is more than running advertisements. Learn why positioning, customer psychology, education, and long-term strategy consistently outperform short-term tactics.
The businesses that earn the most referrals usually deliver the best customer experience. Discover how communication, automation, trust, and consistency create loyal customers.
Artificial intelligence works best when it strengthens communication rather than replacing human interaction. Learn how businesses can responsibly integrate AI into modern customer experiences.
Whether you're looking for practical marketing advice, business growth strategies, branding insights, or automation best practices, our goal is to provide resources that help businesses make more informed decisions.
Whether you're looking to rebrand, build a new website, or implement scalable automation systems, I'd love to hear about your business goals.