About Us

    Meet the Team Behind
    House of Karma

    Every successful project is powered by talented people with different backgrounds, perspectives, and specialties. From branding and strategy to media production, automation, customer experience, and creative execution, our team works together to help businesses build stronger brands and scalable systems.

    View Our Work

    Leadership

    Mohamad Fardous

    Founder • Creative Director • Lead Systems Architect

    Mohamad combines a background in business, finance, sales leadership, branding, automation, and creative direction to help businesses build complete growth systems rather than isolated marketing campaigns.

    His experience includes leadership within the financial industry, business strategy, customer acquisition, CRM implementation, AI automation, creative direction, and long-term brand development.

    Education & Certifications

    • University of Michigan Business School (Business & Marketing)
    • Sandler Sales Certification
    • Dale Carnegie Leadership Training for Managers
    • Dale Carnegie Effective Communications & Human Relations
    • HubSpot Academy Inbound Sales Certification
    • HubSpot Academy Sales Enablement Certification
    • LinkedIn Learning Communication Foundations

    Expertise

    Brand StrategyBusiness GrowthCreative DirectionWeb DesignCustomer AcquisitionCRM ArchitectureAutomation SystemsMarketing StrategySales Psychology

    Hassan Ammar

    Director of Media & Production

    Hassan leads House of Karma's photography, cinematography, commercial productions, drone media, product photography, event coverage, and creative visual storytelling.

    His work focuses on creating premium visual assets that help brands communicate their story while supporting marketing campaigns across digital platforms.

    Expertise

    Commercial PhotographyVideographyDrone MediaProduct PhotographyCreative ProductionLightingVisual Storytelling

    Connect

    Alex Kawsan

    Director of Client Communications

    Alex supports House of Karma by helping manage client communication, project coordination, and day-to-day operations.

    With a background in finance, relationship building, and customer service, Alex helps ensure every client receives clear communication and a seamless experience throughout their project.

    Outside of business, Alex is also an active DJ, bringing creativity, energy, and strong interpersonal skills into every client interaction.

    Expertise

    Client CommunicationFinanceSalesRelationship BuildingOperationsProject Coordination

    Ahmed Al-ghazali

    Director of Financial Strategy & Business Advisory

    Ahmed works alongside the House of Karma team to help businesses build stronger financial foundations before they scale. From accounting, tax strategy, payroll, and bookkeeping to cash flow planning, budgeting, and operational efficiency, he helps business owners gain clarity into their numbers and identify opportunities to reduce unnecessary expenses and improve profitability.

    By aligning financial strategy with operational growth, Ahmed helps ensure our clients aren't just growing faster, but growing smarter. Marketing attracts customers. Operations keep them. Financial strategy ensures your business actually profits from the growth. Ahmed partners with House of Karma to help clients build the financial systems, operational processes, and reporting needed to support sustainable, scalable businesses.

    Expertise

    Financial StrategyTax StrategyAccountingCash Flow PlanningBudgetingOperational Efficiency

    Connect

    Regional Specialists

    Sophia

    Brand Strategist
    Miami, Florida

    Sophia specializes in hospitality, luxury brands, lifestyle businesses, and customer experience design. She works closely with businesses throughout South Florida to develop premium brand positioning, messaging systems, and customer journeys.

    Education

    University of Miami • Bachelor's Degree in Advertising

    Expertise

    Brand PositioningLuxury BrandingCustomer ExperienceMarketing StrategyCopywriting

    Ethan

    Senior UX & Digital Experience Designer
    Chicago, Illinois

    Ethan focuses on user experience, interface design, accessibility, conversion optimization, and modern digital product design. His work helps businesses create intuitive online experiences that improve engagement and customer satisfaction.

    Education

    DePaul University • Bachelor's Degree in User Experience Design

    Expertise

    UX DesignUI SystemsAccessibilityWebsite ArchitectureConversion Optimization

    Our Extended Team

    House of Karma works alongside a carefully selected network of trusted specialists built over many years. These relationships allow us to assemble the right expertise for every project while maintaining consistent quality and communication.

    Developers
    SEO Specialists
    Paid Advertising Specialists
    Illustrators
    Motion Designers
    Writers
    Photographers
    Video Editors
    AI Specialists
    Automation Consultants

    Client Success Team

    House of Karma also has dedicated team members supporting client experience, project management, and creative execution.

    Emily

    Client Success Coordinator

    Keeps projects organized, schedules meetings, and ensures clients always know what's happening.

    Marcus

    Project Coordinator

    Supports project timelines, internal communication, and production scheduling.

    Olivia

    Brand Support Specialist

    Assists with branding deliverables, asset organization, quality assurance, and creative implementation.

    Always Learning.
    Always Improving.

    Marketing, AI, search engines, advertising platforms, automation, consumer behavior, and technology continue evolving every year. Continuing education helps us stay current with modern strategies, emerging technologies, platform updates, and industry best practices so every client benefits from informed decisions rather than outdated tactics.

    Google Skillshop
    Google Skillshop
    Included Certifications
    • Google Ads Search Certification
    • Google Analytics GA4 Certification
    Skills Covered
    Search AdvertisingKeyword StrategyCampaign OptimizationConversion TrackingGoogle Analytics GA4ReportingPerformance MeasurementData Driven Marketing
    How This Benefits Clients

    Improves campaign performance, conversion tracking, analytics reporting, advertising strategy, and marketing measurement.

    Dale Carnegie
    Dale Carnegie

    Leadership & Communication Development

    Included Certifications
    • Leadership Training for Managers
    • Effective Communications & Human Relations
    Skills Covered
    LeadershipCommunicationInfluenceRelationship BuildingTeam DevelopmentConflict ResolutionActive ListeningPublic Speaking
    How This Benefits Clients

    Supports stronger leadership, clearer communication, more effective client relationships, and collaborative project management.

    HubSpot Academy
    HubSpot Academy

    Sales & CRM Certifications

    Included Certifications
    • Inbound Sales Certification
    • Sales Enablement Certification
    Skills Covered
    Inbound SalesProspectingPipeline DevelopmentCRM AlignmentSales EnablementFollow Up StrategyCustomer JourneyLead Qualification
    How This Benefits Clients

    Creates stronger customer journeys, scalable CRM systems, sales processes, and conversion-focused marketing strategies.

    Sandler
    Sandler

    Sandler Sales Certification

    Skills Covered
    Consultative SellingRelationship Based SalesNeeds DiscoverySales ProcessClient CommunicationTrust Building
    How This Benefits Clients

    Strengthens discovery conversations, relationship development, consultative sales strategy, and long-term client communication.

    LinkedIn Learning
    LinkedIn Learning

    Communication Foundations

    Skills Covered
    Professional CommunicationPresentation SkillsActive ListeningWorkplace CollaborationClient CommunicationRelationship Building
    How This Benefits Clients

    Improves communication throughout every stage of a project while strengthening collaboration between our team and our clients.

    Included Certifications
    • Google Ads Search Certification
    • Google Analytics GA4 Certification
    Skills Covered
    Search AdvertisingKeyword StrategyCampaign OptimizationConversion TrackingGoogle Analytics GA4ReportingPerformance MeasurementData Driven Marketing
    How This Benefits Clients

    Improves campaign performance, conversion tracking, analytics reporting, advertising strategy, and marketing measurement.

    Included Certifications
    • Leadership Training for Managers
    • Effective Communications & Human Relations
    Skills Covered
    LeadershipCommunicationInfluenceRelationship BuildingTeam DevelopmentConflict ResolutionActive ListeningPublic Speaking
    How This Benefits Clients

    Supports stronger leadership, clearer communication, more effective client relationships, and collaborative project management.

    Included Certifications
    • Inbound Sales Certification
    • Sales Enablement Certification
    Skills Covered
    Inbound SalesProspectingPipeline DevelopmentCRM AlignmentSales EnablementFollow Up StrategyCustomer JourneyLead Qualification
    How This Benefits Clients

    Creates stronger customer journeys, scalable CRM systems, sales processes, and conversion-focused marketing strategies.

    Skills Covered
    Consultative SellingRelationship Based SalesNeeds DiscoverySales ProcessClient CommunicationTrust Building
    How This Benefits Clients

    Strengthens discovery conversations, relationship development, consultative sales strategy, and long-term client communication.

    Skills Covered
    Professional CommunicationPresentation SkillsActive ListeningWorkplace CollaborationClient CommunicationRelationship Building
    How This Benefits Clients

    Improves communication throughout every stage of a project while strengthening collaboration between our team and our clients.

    Professional Development Never Stops

    Certifications and continuing education strengthen our foundation, but our work is ultimately measured by our ability to understand our clients, solve meaningful business problems, build systems that scale, and continuously adapt as technology evolves.

    View Professional Background
    Operational Philosophy

    Built for Relationships,
    Not Volume

    House of Karma intentionally operates as a boutique creative agency. Instead of managing hundreds of accounts simultaneously, we focus on building long-term partnerships with a limited number of businesses.

    Our goal is to provide every client with direct communication, strategic involvement, and personalized attention throughout every stage of their project. As we grow, additional specialists are added carefully to maintain quality rather than volume. We strive to maintain approximately one dedicated team member for every four active client relationships, allowing projects to receive meaningful attention, thoughtful collaboration, and a higher level of service.

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    Core Team Members & Specialists
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    Trusted Creative & Technical Partners
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    Industries Served
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    Professional Training Modules
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    Focused on Long-Term Partnerships

    Work With A Team That Cares About Your Business

    Every member of House of Karma shares the same goal: helping businesses build stronger brands, better systems, and long-term growth through thoughtful strategy, creativity, and collaboration.

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