Dash Capital
Modernizing and scaling a lending operation through a fully customized digital infrastructure.
Services
- CRM Infrastructure
- Lead Funnel Development
- Automated Campaigns
- Reporting Dashboards
Funded Volume YOY
2.7x
Funnel Conversion
13%
Tracked Opportunity
$12M+
The Challenge
Dash Capital was operating on an existing CRM platform that lacked flexibility, scalability, and operational efficiency.
Leads were inconsistently followed up with, client communication was fragmented, and administrative workload was limiting the company's ability to scale effectively.
A large percentage of inbound opportunities and previous leads were either under-nurtured or lost entirely due to manual processes and inconsistent follow-up systems.
House of Karma rebuilt Dash Capital's digital infrastructure from the ground up. We redesigned the company website to improve lead capture and conversion flow while positioning the brand as a premium lending operation.
We then deployed a fully white-labeled Studio Escrow CRM customized specifically for mortgage workflows and multi-user team management.
- Automatically nurture inbound leads
- Re-engage dormant opportunities
- Trigger SMS and email follow-up campaigns
- Organize pipeline movement and status updates
Our Approach
The Outcome
Substantial Growth in Funded Loan Volume
Scalable Infrastructure Built for Long-Term Growth
Centralized Lead Management
