Paradise Floors

Services

• Web Design
• CRM Infrastructure
• Google & Meta Ads
• Lead Funnels

Increase In Leads

4.6x

Organic Traffic

1,180%

Ad Impressions

15K+

The Challenge

Paradise Floors had already built a strong reputation locally through quality workmanship and referrals, but the business lacked a modern digital infrastructure capable of consistently generating and managing high volumes of leads.

The company relied heavily on manual follow-up, inconsistent marketing efforts, and traditional word-of-mouth referrals. There was no centralized system connecting advertising, lead generation, automation, customer communication, and sales tracking.

• Outdated digital presence limiting credibility
• No centralized CRM or lead management
• Missed follow-ups and inconsistent nurturing
• Heavy reliance on seasonal referrals

We approached Paradise Floors as a premium home service brand that needed both aggressive lead generation and operational infrastructure capable of supporting rapid growth. Instead of simply redesigning the website, we rebuilt the entire customer acquisition ecosystem.

Brand + Digital Foundation: Redesigned the website from the ground up, creating a luxury-oriented digital identity aligned with high-end flooring projects. Built conversion-focused landing pages.

Lead Generation Systems: Launched targeted Google Ads campaigns focused on flooring, carpet, and renovation keywords. Built Meta advertising targeting homeowners and remodeling audiences.

CRM + Automation: Implemented a fully integrated CRM system to manage leads, appointments, and follow-ups. Built automated SMS and email nurture sequences.

The Approach