Pop Joy
Pop Joy was created as a vibrant ice cream brand with joyful visual identity, colorful packaging, ecommerce structure, campaign assets, and direct-to-consumer product storytelling.
Services
- Branding
- Package Design
- Web Design
Status
Showcase Concept - Pre-Launch
The Vision
This is a showcase portfolio project. The brand has not launched yet. The creative vision was to build a brand that radiates happiness and stands out on retail shelves.
We designed a vibrant, colorful brand identity, playful packaging concepts, and an engaging digital storefront designed to delight customers.
Creative Direction
